The fastest-growing cookie company in the United States, Crumbl Cookie is the latest hot food trend, particularly on TikTok. Bakeries have spread throughout the U.S. because TikTok influencers have been posting videos and reviewing the latest flavor drops.
Crumbl’s official website where the menu is found, shows that every week, Crumbl unleashes a rotating menu comprising a unique set of flavors. With the help of media influencers, especially food bloggers, raised awareness of the brand, attracting new potential customers.
Crumbl Cookie mostly sells packs of cookies. The menus presented by their official website show that the prices vary depending on the state of the U.S. and Canada. Crumbl Hawaii sells mini cookie packs from $9.99 for a mini three-pack to $29.99 for a mini twelve-pack. On the other hand, a large cookie would be $5. From $18.99 for a large four-pack to $48.99 for a large twelve-pack. In addition to the cart, Crumbl sells drinks such as Chocolate and regular milk for about $2 and a water bottle for about $3.
In accordance to a few respondents who were interviewed from Oahu, Hawaii, expressed their personal opinions towards this popular industry, commonly addressing the prices and the way their cookies were underbaked.
“I was expecting a one-of-a-kind cookie to taste like what I anticipated and hoped that it was worth paying for, I was eventually let down,” said Hannah Pascual on the night of October 24, 2024. A current student at Campbell High. However, despite her experience with her first cookies, she mentioned that the new flavors were tempting to buy despite the expenses.
Brianna Skeen, a Campbell High student, was interviewed on October 26, 2024, and said that the cookies that she paid for tasted more raw and unusually uncooked. As for being a Crumbl customer for over a month, the cravings made her go back.
As a result, people would have rated Crumbl as a 5/10 experience. In fact, some are returning customers just for the cravings. As this contributes to Crumbl Cookie being a fast growing company. From the promotion of influencers all around America and Canada to the attraction of new customers and subscribers of Crumbl.
